Samantha Hoffman

Time magazine has named Taylor Swift its “Person of the Year” for 2023, and the Washington Post and Research company QuestionPro found that she was responsible for nearly $4.6 billion in consumer spending in the U.S. But there’s more to Swift than her music. For some fans, she represents a new concept of modern femininity, in which women can talk about their emotions, wear glitter, be hurt by a breakup, and still be strong, financially literate, politically influential, and unapologetic about their accomplishments.

On this edition of CarolinaCast, Samatha Hoffman talks with Sierra Pfeifer about the Swift phenomenon.