Frozen yogurt’s popularity grows

Sweet Frog is Chapel Hill's newest entrant in the fast-growing serve-yourself yogurt craze. (Photo by Kirsten Chang)

By Kirsten Chang

A new frozen yogurt shop on Franklin Street is attracting crowds. It’s called Sweet Frog, and it’s banking on the growing popularity of self-serve frozen yogurt, or froyo. A recent report on the froyo market – yes those things exist – says the potential health benefits and the draw of dishing out the yogurt yourself are reasons for its increasing success.

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