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Name, Image, and Likeness (NIL) opportunities are reshaping what it means to be a student athlete. But not every sport is benefiting in the same way. As NIL continues to evolve, women in non-revenue sports are finding that success in the marketplace often depends less on performance in competition, and more on the personal brands they build online.
Zoe Behrendt, a non-revenue female athlete herself, discuss the situation with host Reyna Drake.
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