UNC professor heads to the Olympics to present research

By Elle Kehres

A professor at UNC is headed to the Olympics on Thursday, but for more than just the bobsledding or figure skating.

Jonathan Jensen, an assistant professor in UNC’s Sport Administration program, specializes in Olympic sponsorship and marketing. He will present at a business symposium at Kangwon University in South Korea.

He joins Elle Kehres to talk about his personal research and upcoming trip to the Olympics.